Targeting Based off Search – Increases Intent & Conversion
Through our integration with Cross Pixel, we’re able to pinpoint what people are searching for across thousands of partner sites. These sites could be search engines, local directories, e-commerce sites, shopping comparison engines and more.
By using the data collected, we are able to build a customized audience that can be targeted exclusively. This gives us the ability to ensure we’re targeting audiences that are most likely to become a new customer. These audiences, built in near real-time, reflect the changing landscape of both the brands strategy and the ever-changing search tactics of the target audience.
Audiences can be complex and have many difference data points, this gives us the ability to get very granular with the audience in order to ensure the highest quality. Below is an example of what can be accomplished with audience data using Cross Pixel.